Post Office pitches DM and branding work

The Post Office is launching a pitch for its direct marketing and branding business.

The current incumbent on direct marketing is Draft FCB, which was appointed to the Post Office roster in 2006.

The review is being led by marketing director Gareth Hockey-Morley. He joined as marketing director in September 2006.

The branding responsibilities include design, positioning and brand insight while the direct marketing remit takes in online and direct response activity.

The tender states that the agencies will help the Post Office in its migration of the business from “product focus to customer-centric”.

Mother handles the advertising for the Post Office and won the £12 million business in March 2007 after a pitch against DDB London and Grey.

The Government has been considering proposals to turn the Post Office into a full service bank to help maintain services within inner city areas that were previously provided by high street banks.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here