Post Office pitches DM and branding work

The Post Office is launching a pitch for its direct marketing and branding business.

The current incumbent on direct marketing is Draft FCB, which was appointed to the Post Office roster in 2006.

The review is being led by marketing director Gareth Hockey-Morley. He joined as marketing director in September 2006.

The branding responsibilities include design, positioning and brand insight while the direct marketing remit takes in online and direct response activity.

The tender states that the agencies will help the Post Office in its migration of the business from “product focus to customer-centric”.

Mother handles the advertising for the Post Office and won the £12 million business in March 2007 after a pitch against DDB London and Grey.

The Government has been considering proposals to turn the Post Office into a full service bank to help maintain services within inner city areas that were previously provided by high street banks.

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