Reckitt Benckiser, owner of global brands including Vanish, Lemsip, Strepsils and Dettol, increased its marketing investment in media by 25% in the last quarter and saw like for like net revenue grow 8 % for the three months to December 21.
The manufacturing giant also reported that it’s spend in ‘other consumer marketing significantly outpaced’ its media spend for the quarter due to ‘brand-building initiatives.’
Like-for-like revenue rose by 10% in its full year results, also reported this morning.
All regions and all 17 of the company’s main brands contributed to full year growth, according to chief executive Bart Becht. Like-for-like net revenue grew by 7% in Europe, slightly higher than in North America and Australia.
The health and personal care division, which includes brands such as Nurofen and Dettol, delivered the strongest growth with like for like net revenue boosted by 16% to £1,682m.