UK ad spend could grow by 52% by 2020

UK advertising expenditure could grow by more than 52% by 2020, according to a report by the World Advertising Research Centre.

The report, compiled on behalf of the Advertising Association, says the best case scenario or “high option” will see total ad spend rise to £35bn by 2020.

The second scenario or “low option” will see ad spend increase by 28% over the same period to £31.8bn.

The report bases its forecasts on the future performance of the UK economy and assumes a decline in 2009 and then a recovery in UK GDP from 2010.

The report says the internet will be the “major force” behind ad spend growth, with display advertising accounting for 14% of total spend by 2020.

Online is forecast to be the dominant medium in the classified sector with its share of recruitment advertising to rise by 58% by 2020.

Mobile advertising will account for 10% of advertising by 2020, according to the report.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here