Mags see actively purchased sales drop

ABCs: TV Choice has taken the top spot once more as the most actively purchased magazine title but its sales are down year-on-year, according to the latest ABC figures.

The title dropped 2.5 per cent year-on-year for the six months July to December.

The Top Five most actively purchased titles are dominated by TV listings magazines and the order has remained the same since the last ABC results – but have all dropped in sales year-on-year. The titles are TV Choice, What’s On TV, Radio Times, Take a Break and Saga Magazine.

Radio Times managed a 1.5 per cent rise period-on-period but was down 1.7 per cent year-on-year.

The only title in the Top 10 to see a rise in actively purchased copies year-on-year was Condé Nast’s Glamour, which rose 0.2 per cent but stayed flat year-on-year.

As the recession bites and people curb their spending habits to spend more time at home in front of the television there is a possibility sales of TV listings titles may lift.

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