Coca-Cola launch recycling films

By Marketing Week 13 Feb 2009 4:11 pm

Coca-Cola has today (13 February) launched two online films for its online forum that push its approach to packaging and recycling.

The films, created by Grand Union’s branded content agency Hubbub, are the first to be hosted on Coca-Cola’s www.letsgettogether.co.uk forum, which aims to link the soft drinks giant with the public.

The “grown-up Sesame Street” films both feature a parent and Coke representative embarking on a part-animated journey where they investigate packaging and waste issues.

In December, Coca-Cola launched a campaign to encourage recycling of plastic bottles that included a contribution from Blur band member Alex James.

The company commissioned a limited range of exclusive Christmas decorations designed by Basso & Brooke with James that were made out of recycled plastic.

Yesterday (12 February), Coke reported an 18% dip in net profit for the fourth quarter, hit by a strong dollar and an impairment charge related to distributor Coca-Cola Enterprises. Excluding the charge, operating income rose 12%.