VCCP wins 4 million Muller Rice account

Vallance Carruthers Coleman Priest has snatched the 4 million advertising account for Muller Rice to add to its recent Muller Corner win.

The agency pitched against TBALondon for the Muller Rice account and the win sees VCCP strengthening its grasp on Muller business. It was handed the advertising account for the 18 Muller Corner yoghurt business in early January.

TBWA won the combined Muller account in 2004 after a pitch against M&C Saatchi, Abbott Mead Vickers.BBDO and now defunct HHCL/Red Cell. The pitch was led by then marketing director Andrew Harrison.

Harrison is now chief executive of the RadioCentre. Muller Dairy’s marketing team is currently headed by marketing director Chris McDonough.

TBWA has created a number of key campaigns for Muller and helped develop the masterbrand strapline “Lead a Muller life”. Last year it created a television campaign for Muller Rice to reinforce the product’s credentials as a low fat snack.

The ads featured a traveller sent to Japan and the Ukraine to find a snack “as tasty and low in fat” as Muller Rice

Mediacom holds the planning buying account for Muller.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here