Etsy brings handmade crafts closer to home

etsyHandmade goods website Etsy is a good example of how ecommerce can successfully connect sellers and buyers, no matter how far away they are or how obscure the products. Focusing on trading handmade and vintage items, it has grown into a buoyant market for small sellers who couldn’t otherwise afford to create and promote their own websites.

Handmade items are often more difficult to describe and categorise, so in addition to a thorough list of categories, Etsy provides many innovative ways to search for and discover products.

Style-conscious shoppers may want to find co-ordinated items, so Etsy provides searches by colour. Those wanting to avoid lengthy shipping times or support their local communities can easily find sellers near them, using the Shop Local tool. The Pounce page lists all recently-added unsold items, helping shoppers snap up unique items before they’re gone for good.

Product pages contain multiple high-resolution photos, which is important when shoppers need to pay attention to the details of handmade items.

Like eBay, buyers can rate sellers, but Etsy could also allow its users to rate and review individual products. Such reviews could also be accompanied by customer images, similar to those on Amazon.com, which would highlight how customers have used the handmade products they bought.

Etsy could also make improvements in the checkout process. Currently, customers buying products from more than one seller need to make a separate payment to each seller. This may confuse customers who are used to making one payment per order on other sites.

Despite this, Etsy provides a good overall shopping experience, catering very well to the requirements of selling handmade items and helping shoppers discover products in a unique way.

Alexander Baxevanis, user experience consultant at Webcredible

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here