Yahoo is expected to announced today an upgrade to its paid search platform by integrating image and video results with listings.
Rich Ads in Search will expand Yahoo’s results from basic text listings.
The move comes almost five years to the day that Yahoo launched Yahoo Search, its bespoke paid search platform created after its acquisition of Overture.
Tim Mayer, Yahoo VP for search monetisation and distribution, said the move will provide consumers with a fuller search experience and advertisers with more options when running search campaigns.
“It moves the advertising experience from just the blue links to a more engaging experience for advertisers,” he told The New York Times.
Yahoo’s move is the latest in its attempts to claw back market share from sector leader Google.
This story first appeared on newmediaage.co.uk