Charity Help the Aged fundraising & marketing director Amanda Ball is to become group marketing director of the organisation being created by the merger of her employer and Age Concern.
Ball will report to new chief executive Tom Wright when she takes up her new position on March 1. The merged organisation officially launches at the beginning of April.
She will lead development of the brand for the merged organisation, in addition to driving an on and offline marketing strategy and income generation activities.
Ball says she is “excited” and “proud” to be part of the “big challenge” of bringing together the two organisations.
She adds: Both heritage brands can boast of so much success down the years – whether it be in terms of income generation, deploying up-to-the-minute marketing techniques or through engagement with the widest range of stakeholders to secure success.