No plans to revive Kangaroo, says Microsoft

Microsoft has denied it plans to resurrect Project Kangaroo as part of its MSN video-on-demand plans.

Media reports today indicated the company was in talks with Kangaroo shareholders to bolster its video services and take a leadership position in the nascent TV-on-demand market.

A statement from Ashley Highfield (pictured), MD and VP of Microsoft Consumer & Online UK, said: “While Microsoft sees huge potential for online video we have not proposed to ‘resurrect Project Kangaroo’.

“We will, as you’d expect, continue to collaborate with all of our commercial partners, many of which are broadcasters and content owners,” he added.

MSN Video already has partnership deals with a number of content companies including BBC Worldwide, National Geographic, ITN and VideoJug.

Project Kangaroo, the joint venture TV-on-demand service proposed by BBC Worldwide, ITV and Channel 4, was blocked this month by the Competition Commission, which found the service would result in a substantial lessening of competition in the UK VOD market.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here