The man from the Pru reports 5% sales bump

Prudential says sales grew 5% last year boosted by its retirement led brand strategy.

The life insurance giant says total group insurance sales rose to £3.02bn last year.

Total UK sales increased 4% to £947m while sales in its UK retail division increased 10% to £803m.

The Prudential, known for its iconic “The Man from the Pru” strapline launched an integrated campaign for its Lifetime Mortgage equity release product in October.

It also ran the ‘Retirement has more potential with Prudential’ campaign in the last 12 months pushing its lifetime mortgage products.

Mark Tucker, group chief executive, says “Our retirement led strategy, underpinned by our international presence, product and distribution capabilities and brands, has resulted in strong performance across the group.”

Prudential also announced it is to transfer the assets and liabilities of its distribution business and agency force in Taiwan to the China Life Insurance Company.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here