Anheuser-Busch has called time on its online video site Bud.tv after two years.
A message on the website says: “Bud.tv” is no longer available. We’d like to thank millions of viewers from over 200 countries for visiting us over the past couple of years.”
The brewer invites users to visit its Budweiser or Budlight websites.
Anheuser-Busch’s branded entertainment channel launched in 2007. It was feted at the time as a progressive move, a brand programming its own content directly to consumers.
The channel struggled to attract viewers in the competitive online world. It pulled 253,000 visitors in its first month but then settled at about 152,000 a month later.
Other brands have also failed in their attempts to launch branded entertainment channels including the pharmacy chain with its Boots’ TV health channel.
Anheuser-Busch InBev (AB InBev), the recently merged brewing company, launched a new corporate identity in December to mark the roll out of its new name globally.
The merger of Budweiser-owner Anheuser-Busch and Brazilian-Belgian brewer InBev completed last November.