Kantar restructures following TNS acquisition

The Kantar Group, owned by WPP, is restructuring and a new global company will be formed from TNS Custom business and Research International.

WPP bought TNS last October for £1.1 billion and is now to consolidate of a number of the existing business units into a new structure with a rebranding planned.

The new entity formed by TNS Custom business and Research International will be called TNS and led by chairman Bob Meyers (pictured) and Pedro Ros as CEO.

The Research International name will be retained in some markets where the business will be called TNS Research International. In some markets TNS will retain its heritage brands.

The social research team from BMRB will join a network of social and polling teams within TNS and in the UK this will be branded TNS-BRMB.

There will four dedicated vertical sector operating units set up.

• Kantar Media, which brings together TNS Media Intelligence, TNS Media Research, KMR and TGI, and which will reference TNS in its branding in acknowledgement of the TNS brand in the media world. The unit will work on audience measurement, advertising expenditure, tracking, software and news monitoring.

• Kantar Healthcare creates a healthcare research, insight and consulting specialist.

• Kantar Retail consolidates Glendinning, Cannondale, Management Ventures Inc, Retail Forward and Red Dot 

• Kantar Worldpanel will be formed out of Worldpanel and continue to reflect the business’s ability to work with clients across the Group and will continue to be a standalone organisation within the group.

CEO of Kantar Group Eric Salama says: “The reorganisation is far-reaching and is all about clients. We are keeping a multibrand structure that encourages the development of best-in-class specialists while dealing with a key client demand to see offers which are more joined up.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here