Travelodge aims to woo downtrading business customers

Budget hotel chain Travelodge is hoping to capitalise on slashed expense accounts with the launch of a new business account card.

The chain is hoping to increase its corporate clientele by “100%” with the new card, which offers eight weeks credit. The firm says it has been “inundated” with enquiries from firms trading down from mid-market hotels and looking for cheaper options.

The launch comes as 38% of businesses have reduced travel expenses, according to a survey carried out by the Chartered Institute of Personnel and development (CIPD).

The Travelodge move follows it’s launch of an independently run ‘pricecheck’ campaign which compares its room rates with its UK competitors “in every major hotel market.”

Managing director Guy Parsons says his rivals “rip-off” room rates highlight the Travelodge bargains. “You may not get a 10ft swimming pool or basement gym with three pieces of equipment, but you will make substantial savings with us,” he says.

The chain recently appointed Bridget Dowling, the former Ryanair sales and marketing manager, as marketing chief for Travelodge Ireland, where she reports to director of Travelodge Ireland Seamus McGowan.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here