ISBA backs Royal Mail privatisation

Direct marketers have given their broad backing to the Governments plan for the future of Royal Mail in advance of proposals being introduced in the House of Lords tomorrow (Thursday).

Direct marketers have given their broad backing to the Government’s plan for the future of Royal Mail in advance of proposals being introduced in the House of Lords tomorrow (Thursday).

ISBA marketing services manager, David Ellison says that the advertiser trade body’s direct marketer members “agree with the plan to allow private investment because of the untenable position of Royal Mail.”

“We welcomed last year’s Hooper Report,” he continued, “which recommended that Royal Mail should forge a ‘strategic minority partnership’ with a private company, and agree that this should be a postal operator with a proven record in transforming its business. Partnerships have been introduced successfully in European countries such as Denmark, where overall efficiency has been improved”.

“However, a word of caution. We believe that the company chosen for the partnership must be prepared to invest in Royal Mail’s long term future. Although under the proposed deal regulators will continue to set the price of a number of postal services, there is at least the potential for price rises under the influence of a private company”.

“Although Lord Mandelson believes that he can placate those Labour MPs opposed to allowing private investment in Royal Mail, Lord Hooper stated that his three recommendations should be implemented as a package and without delay. Any loss of momentum will further threaten the universal postal service.”

Royal Mail has just unveiled plans exclusively to Marketing Week for a free-of-charge industry body focusing on direct mail to be called the Mail Media Centre.

Royal Mail will fund the MMC on behalf of the entire mailing industry in a bid to offer better information, education and help to marketers when they are tasked with choosing their marketing mix.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here