NetPlay TV, the interactive gaming company, has agreed a distribution deal with Five to air daily live draws for www.EuroTeleMillions.com.
The broadcaster will air five draws from Monday to Friday as two-and-a-half minute ads from March 9.
The game, developed from the Play Monday charity draw acquired by NetPlay last year, features fixed-odds draws Monday to Thursday for a £1m guaranteed jackpot with a Friday draw offering a €10m (£8.8m) assured prize.
NetPlay TV is to launch a press campaign to push EuroTeleMillions.com after agreeing a deal with Trinity Mirror Group. Readers of Trinity Mirror titles, including Daily Mirror and Sunday Mirror, will be given five additional free plays when they buy their first five tickets.
Martin Higginson, chairman and chief executive of NetPlay TVM, calls the launch of EuroTeleMillions.com “another key milestone” in its evolution. NetPlay TV also operates the www.supercasino.com offering, which is broadcast live on Freeview and Sky.
The deals follow the agreement the AIM-listed company signed with Turner Media Innovations last June, which saw NetPlay TV Supercasino games broadcast on the now-defunct Nuts TV.