Richard Baker to chair Nectar company advisory board

Groupe Aeroplan, the company that owns and manages the Nectar rewards programme, has appointed Richard Baker, former chief executive of Alliance Boots, as chair of its European Advisory Board.

The advisory board will assist and advise the Groupe Aeroplan executive team on how it can capitalise on opportunities for its loyalty programmes across Europe. It will also advise on international expansion of the LMG Insight and Communication business.

Baker (pictured) was involved in the development of the Boots Advantage Card. He is a former COO and head of marketing at ASDA. He is also chairman of Virgin Active.

The advisory board also includes managing director of GA Europe Tony Buffin and president and CEO Rupert Duchesne. Other members will be appointed during the year.

LMG, founded by Sir Keith Mills, was bought by Aeroplan Income Fund in December 2007 for £368 million.

Loyalty programme Airmiles has recently come under fire for altering its terms and conditions so that collectors who have not added points in the past two years must add at least one point in the next six months. If they do not their accounts will be closed.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here