Steak picks consultant to fill new managing director role

Mary%20Keane-DawsonDigital agency Steak has appointed Mary Keane-Dawson to the newly created position of managing director.

She is a former chief marketing officer of digital media start-up GlobalCast Networks in China, and first worked with Steak as a consultant last summer.

She is also a former worldwide managing director of WPP-owned Spafax.

Steak has also created a client service team to streamline client handling across multiple formats. A newly formed Search & Media team has been created, led by Neil Stickells, who moves from his position as head of search engine optimisation (SEO).

Steak has just worked on the digital aspects of’s latest advertising campaign, which features rock singer Iggy Pop.

Last December VisitLondon appointed the agency to handle its SEO to raise the profile of the capital in the run-up to the 2012 Olympic Games. It was also handed the digital media planning and buying business of the Drinkaware Trust last October.

The agency specialises in SEO, paid search, display advertising, social media and digital design. In the UK, Steak’s clients include Virgin Holidays, Time Out, British Gas and John Lewis.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here