Yum! Brands names global chief

Yum! Brands, owner of KFC and Pizza Hut, has appointed former Reebok chief marketing officer Micky Pant to the newly created role of global branding president.

Pant, who will retain his current position as chief marketing officer of Yum subsidiary Yum Restaurants International, will be responsible for establishing a single brand positioning and identity for KFC, Pizza Hut and all its brands globally.

Prior to Yum! Brands and Reebok, Pant worked in senior marketing roles for PepsiCo and spent 15 years with Unilever in the UK and India.

Pant joins as KFC plans a major expansion in the UK by opening about 200 new stores and creating 9,000 jobs by 2015.

The move came as KFC announced a 14% rise in sales for last year as cash-strapped consumers turned to its value-for-money proposition.

Both KFC and Pizza Hut came under fire from The Food Commission last October. The body called on the pair to follow the US lead of providing calorie information on their menu boards.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here