Valassis, the coupon and voucher clearing business, has launched a service in partnership with Grant Thornton to help coupon issuers recover over £160m in VAT refunds following a change in tax regulation. The two are offering advice and a financial service to all coupon issuers in the UK to help reclaim VAT on the value […]
A Government adviser on the proposals to ban the point-of-sale advertising of tobacco claims that such displays are an important marketing tool for cigarette brands. Professor Gerard Hastings, Director of Stirling University and the Open University Institute for Social Marketing, was set to appear before a House of Lords committee to discuss the issue today […]
Paddy Power’s first brand television campaign has been created by Karmarama and launches this weekend. The agency’s first work for Paddy Power places sports personalities in unlikely and surprising situations. The two launch ads feature former champion jockey Richard Dunwoody and former England football player Carlton Palmer (pictured). The campaign will promote Paddy Power’s concessions […]
General Motors has revealed it has already spent $5.2bn (3.6bn) of bailout funds and has seen its revenue shrink by 34.2% in the first two months of the year.
The BBC Trust has today launched its consultation on Project Canvas, the joint venture IPTV partnership between BBC, BT and ITV, with a decision expected by 24 July. The project aims to create an open standard platform to provide viewers subscription-free access to on-demand services and internet content via TV and will serve as an […]
Newspaper websites all saw a leap in unique users in January after the December holidays with guardian.co.uk seeing the biggest jump of 30.59 per cent. Guardian.co.uk recorded 29,811,671 unique users for the month and was up 51.6 per cent year-on-year. Telegraph online was ranked second once more, up 23.05 per cent on December with 25,904,722 […]
Marketing jobs at high street retailer and communications company Carphone Warehouse could be cut as part of a review of 450 ‘support’ roles at the company’s head office, announced this morning (Thurs Feb 26). Details of specific roles likely to be affected have not yet been revealed, although the company insists store staff will not […]
Trinity Mirror, owner of the Daily Mirror and more than 140 regional newspapers, has reported advertising revenues down 30 per cent for the first two months of the year. In its preliminary full year results the publisher says that regional ad revenues have fallen by 37 per cent and national newspaper ad revenues are down […]
Britvic is reviewing the 9m media planning and buying business for its own brands following the restructure of its marketing department earlier this year.
Lastminute.com will launch its new brand positioning under the banner do more good stuff with a TV campaign this weekend.
Lingerie brand Wonderbra is gearing up to launch a new campaign this year to launch its latest range. The brand has re-appointed integrated agency iris, who has worked with the company since 2005, to handle strategy, advertising, experiential and digital marketing for the new campaign as well as the below the line work. The agency […]
The Royal Bank of Scotland revealed this morning (Thurs Feb 26) a loss of 24.1bn in 2008, the biggest in UK corporate history.
The magic of DM is its enduring adaptability
Asda has launched a moneysaving tips Youtube channel to emphasise the retailers value credentials.
Aggressive cold-calling, armies of sales representatives and product sampling campaigns are all standard marketing techniques in many industries. But a new report from PricewaterhouseCoopers looking at these practices in the pharmaceutical industry claims this business model is “obsolete” and calls for a new approach that focuses on building brands and relationships. Could this spell the […]