Women are giving marketers a headache; one that will turn into a full-blown migraine unless brands learn how to communicate effectively to female shoppers during tough economic times. It seems that when it comes to speaking to the female consumer, marketers are from Mars and women are from Venus. The recession is affecting the way […]
Brand loyalty in the UK clothes-washing product sector has become a thing of the past as consumers tighten belts, according to a new Mintel market report, shown exclusively to Marketing Week.
Starbucks reputation has slid dramatically following business secretary Lord Mandelsons widely reported clash with the coffee chains chief executive Howard Schultz.
The Advertising Standards Authority has banned a television advertisement for Magners cider because it suggests that alcohol boosts confidence and can lead to successful social situations. The watchdog says the ad, which shows people chatting in a pub and states the cider is the “perfect ice breaker” which ensures “the conversation flows”, carries the implication […]
Online loyalty scheme Pigsback.com has recruited former City AM sales and marketing director Jeremy Phillips to be UK commercial director. Phillips, who is a former vice-president of sales at Metro International, has also held roles at ITV, Eurosport and Express Newspapers. He takes up the role at Pigsback.com a year after the previous commercial chief, […]
Lord Stephen Carter, minister of communications, technology and broadcasting, today admitted the interim Digital Britain report showed a need for more work on the areas of digital government and skills. Speaking at an event organised by Nesta (National Endowment for Science, Technology and the Arts) Lord Carter said government needs a radical review of its […]
Government body the Child Maintenance and Enforcement Commission has appointed Abbott Mead Vickers. BBDO to develop a campaign to promote a new information service for separated parents. The £10m campaign, due to launch in the autumn and run for two years, will be targeted at the 300,000 plus parents who separate each year to raise […]
Kerry Foods, owner of the Walls sausages, Homepride flour and Mattessons brands, says it is well placed for expansion and earnings growth this year, despite consumers trading down to lower cost products. The Irish food maker, which recently appointed Phil Chapman group marketing director, says like-like-like revenue grew 6.3% to €4.8bn (£4.2bn) in the year […]
Virgin Media is to move customers on its 2Mbps connection to its 10Mbps service for free. The migration of customers is due to start in May and claims to represent the largest-scale speed upgrade in the UK. Virgin Media now offers broadband speeds of up to 10Mbps, 20Mbps and its recently launched 50Mbps (nma.co.uk 15 […]
The Spanish Tourist Board has appointed Media Planning Group Madrid to handle its €42 million (£3 m) global media planning and buying businesses. The agency pitched against Mediaedge:cia and Carat. MPG previously handled the offline business but will now work on both online and offline. It will manage the account in association with sister-on-line and […]
Dating site operator whitelabeldating.com has appointed former John Lewis marketer Rick Jones as marketing director. Whitelabeldating.com (WLD) creates dating sites for brands who wish to associate with this burgeoning online activity. It is currently working with Bauer Media’s FHM and Denis Publishing’s Maxim. Jones was previously head of marketing at Greenbee.com, the services arm of […]
News Corp president and chief operating officer Peter Chernin is to leave the company and chief executive Rupert Murdoch is to assume most of his duties. The news has not been confirmed by News Corp but is being reported widely, including in the Wall Street Journal, a publication owned by the company. Chernin has been […]
O2 is launching a 5.5 million marketing campaign to promote its Top Up Surprises proposition.
Asda is streamlining its non-food brands to reduce customer confusion.
UKTV is rebranding its factual channel UKTV History as Yesterday with a remit to target upmarket 30-something couples. The channel will rebrand on 2 March together with a complementary website www.visityesteryear.co.uk. The new channel proposition and name was developed in-house and the on-screen identity was developed together with Red Bee media. It will try to […]