Month: March 2009

Microsoft gives up on Encarta

Marketing Week

Microsoft is to close its digital encyclopedia service MSN Encarta in light of free services such as Wikipedia. Encarta, which launched in 1993, will be shut on 31 October, except in Japan when it will close two months later. Microsoft also said it will discontinue its Encarta software from June this year. A statement from […]

M&S beats analysts’ expectations

Marketing Week

Marks and Spencer’s childrenswear market share is its highest by volume and value in seven years, according to the high street retailer. However, M&S has revealed its UK like for like sales were down 4.2% in the three months to 28th March. Its 4th quarter figures, reported this morning (March 31) beat analysts expectations with […]

Twycross launches TV campaign

Marketing Week

Twycross Zoo is to launch a new television campaign created by
advertising agency Golley Slater.

The agency recently won the business in a five-way pitch.

The Zoo houses the most comprehensive collection of primate species and
subspecies in the w…

Interbrand names Graham Hales as MD

Marketing Week

Interbrand has appointed Graham Hales as managing director in London to replace Rune Gustafson. Hales joined the agency in 1997 and was promoted to chief communications officer in the Interbrand Group with responsibility for global marketing and communication in 2006. In that position he reported directly to the global CEO. He will report to CEO […]

Freesat launches first TV campaign

Marketing Week

Free-to-air satellite TV service Freesat launches its first TV advertising campaign this week. The executions will first be shown on ITV1 during coverage of the England football team’s World Cup qualifying match against Ukraine tomorrow (April 1). The campaign will run throughout the Easter period and focuses on Freesat’s “brilliant entertainment for everyone” offering. The […]

Focus DIY splits media account

Marketing Week

Homes and gardens group Focus DIY has split its 10m media business between Edwards Groom Saunders, which will handle planning, and the7stars, which will take over buying for the retail brand.

Confused.com hires PHD Media

Marketing Week

Insurance comparison site Confused.com has handed its 38m media account to PHD Media after a three-way pitch against Walker and incumbent McCutcheon Norveil Consultancy (MNC).

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