Refuge works with Danielle Lloyd for campaign

Domestic violence charity Refuge is to launch a campaign this week in collaboration with model Danielle Lloyd.

The press and outdoor activity, created in-house, coincides with a documentary presented by Lloyd to be shown on the BBC tomorrow (March 3). “Dangerous Love” will discuss the early warning signs of domestic abuse and Lloyds’ own personal experience.

The outdoor campaign will include 1,000 national rail and roadside six sheets while press ads will run in national newspaper titles including The Times, Daily Telegraph and Metro. The campaign will also run in Company and on women’s websites including!

UM London and outdoor specialist IPM negotiated free media space worth more than £500,000 for the campaign.

The BBC documentary climaxes with Lloyd posting a Refuge poster near Old Street station in London, which carries a message about the dangers of domestic violence.

Refuge launched a campaign at the end of last year alongside research into young women’s knowledge of the early warning signs of domestic violence.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here