DMA stalwart Mike Barnes joins British Eventing

Director of marketing & business development for the Direct Marketing Association (DMA) Mike Barnes is stepping down to join the equestrian organisation British Eventing.

Director of marketing & business development for the Direct Marketing Association (DMA) Mike Barnes is stepping down to join the equestrian organisation British Eventing.

Barnes will leave the DMA in April after 10 years in his position to take up the newly created role of commercial & marketing director at British Eventing.

His duties will be handled by DMA managing director James Kelly for the time being, as he considers the focus and challenge of the role for the next stage of DMA’s development. This will now form part of the association’s review of strategy and operations.

British Eventing is the governing body for the Horse Trials in Great Britain and regulates the sport together with scheduling more than 190 events throughout the country.

It has been through a strategic restructuring intended to strengthen to organisation over the next five years by enhancing membership value.

Kelly says: “I would like to thank Mike for the immense contribution he has made to the DMA over the years. In particular, his energy, enthusiasm and significant input to the DMA’s strategy and business planning have been invaluable. He has spearheaded many initiatives that have helped to ensure that the DMA remains a highly effective trade body.

“However, we’re always looking at new ways of developing the DMA to keep it at the forefront of the direct marketing industry. I will therefore be taking the opportunity to review the position in the wider context of the DMA’s priorities going forward and determine how it can best serve the interests of our members in these challenging times.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here