DWP explores ways to publicise merger

News3-PensionerThe Department of Work and Pensions is considering creating a new public-facing brand that will reflect the operational merger of the Pensions Agency and the Disability and Carers Service that took place last year.

It is recruiting a new team of five marketers to carry out customer research and insight work to establish whether the DWP would be easier to manage if its public communications were streamlined under one brand.

The merged Pension, Disability and Carers Service (PCDS) was created last April because more than 50% of pensioners also interact with the Disability and Carers Service as benefits claimants.

The DWP is looking to recruit three senior marketing officers, a senior marketing officer with a brand focus and a marketing officer to handle communications at the merged agency.

The brand officer will advise on whether to establish a public relaunch of the agency as a merged entity.

Meanwhile, the Government has appointed DDB to handle campaigns to promote the changes to the state pension and workplace pension entitlements that will take place in 2010 and 2012.

DDB won a pitch against CHI & Partners, Miles Calcraft Briginshaw Duffy and Delaney Lund Knox Warren. Strategic communications agency Rise and PR agency Brand & Brown will also work on the account.

The DWP says that the campaigns are in early planning stages and the timings of launches have yet to be agreed.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here