IPC women’s monthlies division Southbank has poached Hearst publisher Lisa Frost to take over as ad director on Woman&Home.
Frost was associate publisher on Hearst’s Good Housekeeping for three years. She had previously spent six years at Emap in a range of senior positions including advertising manager for Elle, Red, New Woman and Top Sante.
She replaces Claire Portis who left at the end of January, and will report to group advertising director Alex Russell. Portis had been with IPC for several years in positions such as head of business development and advertising business director.
Woman&Home recorded its highest circulation in 12 years in the latest ABC’s, which showed it had increased 5.1% compared to last year to 353,160.
IPC Southbank saw mixed results in the ABC’s overall. InStyle UK added 0.8% readers year on year to reach a circulation of 180,987, but Marie Claire fell year on year by 4.8%, although it remains the third biggest selling women’s fashion and lifestyle monthly.