News International signs deal to push The Damned United film

Sony Pictures has signed a deal with News International to promote British film The Damned United across the media owner’s titles.

The cross-platform campaign aims to advertise the film, which tells the story of Brian Clough’s 44-day reign in 1974 as manager of Leeds United, to both football fans and those who might not ordinarily see a film about football, and is skewed for each audience.

Press and online activity will run across The Sun, The Times, The Sun Online and Times Online.

The in-paper campaign will include advertorial and editorial features about a key match that occurred during Clough’s short steward-ship of the then Division One champions in 1974.

The Times will run branded advertising around the film’s release on March 27 while online activity will include podcasts discussing Clough.

The campaign was created in-house following a brief from Manning Gottlieb OMD and runs from March 6 until the end of this month.

The film stars Michael Sheen as Clough and is based on a novel by David Peace. It tells the story of the manager’s doomed tenure at Leeds which ended after 44-days following a player revolt.

Peace’s Red Riding trilogy of crime thrillers are being dramatised on Channel 4 and start on the channel this week.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here