Pop music museum The British Music Exhibition is to launch a campaign to promote its opening at the O2 Arena.
The campaign, created by brand communications agency ThinkFarm, breaks this week with national press and online activity, and features on-site window displays in the Peninsular Square outside The O2 and an escalator poster campaign at North Greenwich tube station.
Thinkfarm designed the original British Music Experience brand logo last year. The agency aims to match the overall look and feel of the visual identity.
The company also works with a number of music stars including Bon Jovi and Pink Floyd and also worked on the Led Zeppelin Ahmet Ertegun tribute gig at the O2 in 2007.
The British Music Experience, which is the UK’s only permanent interactive exhibition of rock and pop music, opens in The O2 Arena March 9. Clients also include Amnesty International, MTV, Orange, Mars and Nokia.