Sharwoods new campaign evokes adventure

Premier Foods Asian food brand Sharwoods is to launch a television campaign evoking the company founders love for discovering exotic ingredients to introduce to the UK.

Premier Foods’ Asian food brand Sharwood’s is to launched a television campaign evoking the company founder’s love for discovering exotic ingredients to introduce to the UK.

The campaign is the first ad campaign since Premier redesigned the brand in 2007. The 40 second and 10 second support spots shows the brand’s current chefs exploring Asia to show how they source new ingredients and ideas.

The ad was created by McCann Erickson and will be accompanied by press ads, direct marketing activity and in-store promotions. Media planning and buying is being handled by Mediavest.

The ad will run throughout the year to support the launch of a new product range that includes Indian side dishes, micro-noodles and some new sauces.

Premier Food revealed its full-year results today (March 5th) showing that, despite registering a 14.3% increase in trading profit to £320.2m, exceptional items dragged the company to a net loss of £373.3m.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here