Sony Ericsson digital marketing chief leaves

Paul Fitzpatrick, digital marketing manager at Sony Ericsson UK, has left the company as part of global cost-cutting measures.

Fitzpatrick, who joined the mobile phone manufacturer a year ago as its first dedicated digital marketing manager, has been made redundant as the company seeks to reduce costs in light of the global economic problems.

David Hilton, marketing director of Sony Ericsson UK, said, “As part of a global drive to reduce costs we had to lose our digital marketing manager position. Sadly one head had to go.”

Hilton said the role’s remit would now be spilt among the 11-strong marketing team, including the campaign and channel managers.

Sony Ericsson laid out cost cutting measures after it posted a £6.9m loss in 2008. The cost-cutting measures aim to save €180m (£161m) on top of the €300m (£268m) it announced in a restructure last year.

Hilton said the company aimed to focus on product launches such as the first video walkman due to launch mid-year and the company’s strategy to become leaders in global entertainment.

Hilton added Sony Ericsson plans to increase its general media spend by 5% this year.

Fitzpatrick joined the UK’s number two mobile phone manufacturer from General Motors UK and Ireland where he was digital marketing manager.

He was appointed to develop Sony Ericsson’s digital strategy in the UK and Ireland in a bid to boost its brand and handset sales.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here