Malta Tourism names UK director

Malta Tourism Authority has appointed Alex Incorvaja as its new director for the UK & Ireland with responsibility for marketing.

He replaces Chris Fenech and until his appointment was director of sales and marketing at the Intercontinental Malta. He has also worked with within the Starwood Hotels and Resorts Group in Malta and Rome.

Malta Tourism’s advertising and media business is handled by Mirabelle Communications in the UK.

Malta Tourism signed a sponsorship deal with Sheffield United for the team last August to wear the logo on its playing strip. Branding for the tourism body also appears at the club’s Bramall Lane stadium.

The club signed up Maltese international goalkeeper Justin Haber last year.

Malta Tourism’s positioning strapline is “Welcome to the heart of the Mediterranean” and it promotes the island as both a sport and beach destination that also offers cultural heritage and historical interest.

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