Friends Reunited Dating has partnered with Trinity Mirror to become its exclusive national dating partner.
Friends Reunited Dating will provide a white-label dating service for the Daily Mirror, Scottish Daily Record and Scottish Sunday Mail.
Rick Gleave, head of interactive and mobile at Trinity Mirror, said, The partnership will fit well with our target audience, offering opportunities for increased interactivity with our readers as well as offering a great added value service.”
Friends Reunited Dating launched in 2003 and now has over 1.1m members.
The deal comes a week after Friends Reunited parent company ITV said it was looking to offload the social network.
This story first appeared on newmediaage.co.uk