Triumph Motorcycles has appointed Cogent Elliott as its lead global creative agency.
The agency will work on all Triumph marketing communications worldwide, including country-specific, national and local advertising, literature and direct mail. It will also handle digital communications, dealer sales support, launch planning and positioning.
The agency has already undertaken a major brand review as part of the pitch process and the newly developed creative direction will initially be rolled out to support the launch of the new Triumph Thunderbird set to debut in international markets this summer.
The launch will take in nine different language versions of all marketing materials, including press ads, preview brochures and creative direction for all digital communications.
The ageny appointment was made by Triumph director of sales and marketing Paul Stroud.
Cogent Elliott is led by chief executive Tim Pile and won the £1.5m Club Med account from incumbent Publicis last year.