The7Stars wins fast food brands media business

NEWS-4-PapaJohnsThe7Stars has scooped the media planning and buying account for home delivery pizza company Papa John’s.

The previous incumbent on the business was M2M. The senior director of marketing EMEA for Papa John’s is Simon Wallis.

Papa John’s was founded in 1985 by chief executive John Schnatter and competes against companies such as Domino’s Pizza and Pizza Hut. It has 118 outlets in the UK.

Last month, it reported that fourth quarter revenues were down 1.5% on the same period in 2007 to $279.6m (£202.4m). However, consolidated revenues for 2008 rose 6.4% to $1.13bn (£818m), ahead of analysts’ expectations.

The7Stars, founded by former Carat executives, has had a strong start to the year with wins including the £10m William Hill account and the National Trust. However, it did lose the business of Zavvi when the retailer went into administration.

In a separate move, chief executive of Pizza Hut UK Alasdair Murdoch stepped down last week after three years in the role. He is being replaced by Jens Hofma, currently chief executive of KFC Germany and Holland.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here