ASICS, the trainer brand, is launching a pan-European print campaign with the strapline “What’s a left without a right?”
The campaign is the first work for the ASICS SportStyle leisure footwear range from Amsterdam Worldwide. The agency was previously known as StrawberryFrog Amsterdam and won the ASICS business in a pitch last year.
The “Left and right” campaign explores relationships that create more than the sum of their two parts. Four executions will appear in print, online and at point of sale.
The ads will appear in sports, style, fashion and “influencer” magazines, and will show two different, but complementary images split between the left and right of a single page. The online work sees the four images dominate the centre piece of individually-themed web pages among a collage of graphics and photographs.