Inbev has appointed The Big Kick to handle direct marketing duties on the Becks, Beck’s Vier and Beck’s Alcohol Free brands.
The St Alban’s-based agency won the business in a three-way pitch against unnamed agencies. Here has been no incumbent on the business although Beck’s has worked with Woo Communications on point of sale and on-trade activity.
Activity is planned to begin this summer with an on-pack promotions.
In Bev recently signed a deal to be the official beer supplier to Wembley Arena and Beck’s Vier is the brand expected to take the leading position at the bars. Inbev replaced Scottish Newcastle as the supplier.
Becks advertising agency in Lowe London.