The OAP charity being created by the merger of Age Concern and Help the Aged has appointed SEO agency Steak to help retain supporters online.
The agency, whose clients include British Gas and John Lewis, has been hired to make sure the yet-to-be branded organisation will receive traffic from people searching under the old brands.
Last summer the two charities announced they were embarking on their fourth attempt to merge in a decade. A name is yet to be unveiled but last month Help the Aged fundraising and marketing director Amanda Ball was appointed group marketing director of the new organisation as part of a wider unveiling of the senior management team.
Age Concern Enterprises managing director Gordon Morris has become commercial operations director at the organisation. The new team formally took up their roles at the start of the month, ahead of the official launch of the merged organisation next month.
Web migration is currently being handled by Help the Aged online marketing manager Anna Slomanis. The new organisation will provide information and advice to more than 5 million service users and commercial services that have more than 1.1 million customers and 530 retail outlets across the country.
Age Concern’s membership brand Heyday, a rival to Saga, folded last year following a Charity Commission report that highlighted its failed governance.