Stengel to advise on web measurement

Former Procter & Gamble global marketer Jim Stengel has become an advisor to analytics firm MarketShare Partners.

Former Procter & Gamble global marketer Jim Stengel has become an advisor to analytics firm MarketShare Partners.

Stengel, who spent seven of his 25 years at P&G as global marketing director before retiring last autumn, is also setting-up his own “ideals-based branding” company, Jim Stengel LLC, which he see’s as a key ingredient to building “clear-cut” brands such as Olay.

He announced the new company in November Stengel when he said he is funding the venture himself and already had some clients onboard. 

Stengel says he did the deal with MarketShare because he is passionate about improving online measurement, which he sees as a key element of his approach to marketing, which will be revealed at length in a forthcoming book with the working title “packaged good.”

“Ideals-based branding is the way to better performance, and better measurement of the ‘right things’ will benefit ideals-based brands,” says Stengel. “Effective marketing measurement has been the holy grail of the industry for a long time, and I think MarketShare Partners offers a solution that brings accountability and truth to all communications activities,” he adds.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here