Simplifydigital launches TV campaign

Simplifydigital, the free sales advisory service for digital TV, broadband and home telephony, is launching its first television and outdoor campaign.

The company, which was launched by former BSkyB marketing director Charlie Ponsonby, offers impartial advice and is accredited by Ofcom. It allows consumers to talk to digital experts to find the most cost effective deal or investigate the offers online at a dedicated website.

The DRTV campaign includes a 60 second and 30 second commercial that will run on Five in London, the North, Scotland, South, Central and Ulster regions. It has been created in-house together with Raspberry Pictures.

The outdoor campaign includes six sheet roadside panels.

Simplifydigital has been running press activity across national titles throughout last year.

Ponsonby says: “We have a unique proposition to help families save money on their digital TV, broadband and home phone services and this new campaign will bring us to a much larger audience.”

Ponsonby founded the company together with former retail marketing and distribution director at Sky.

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