Bebo in major European expansion

Social network Bebo has launched in France, Germany, Italy, Spain and the Netherlands.

As part of the international expansion, the social network is adding several channels of entertainment content from major local and global entertainment brands and emerging media companies.

Bebo’s new media partners, including AlloCiné, RTL’s Clipfish, Telecom Italia-owned Yalp!, Diagonal View and Preview Networks’ Filmtrailer, will be incorporated into Bebo’s Open Media platform.

RTL’s Clipfish and Telecom Italia-owned Yalp! will allow users access to premium content in their local language, while AlloCiné, the European portal dedicated to cinema and TV series, will launch four new channels on Bebo.

Bebo has also created a ‘Share on Bebo’ button for publisher sites to increase viral opportunities for media owners and publishers.

Nicole Vanderbilt, VP international at Bebo, said, “The proven success of our platform in the UK and Ireland positions us well to expand into these dynamic continental Europe markets. The social networking audience is growing rapidly and our new sites will allow local users to connect with other users, entertainment and brands, both globally and locally.”

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