Bebo in major European expansion

Social network Bebo has launched in France, Germany, Italy, Spain and the Netherlands.

As part of the international expansion, the social network is adding several channels of entertainment content from major local and global entertainment brands and emerging media companies.

Bebo’s new media partners, including AlloCiné, RTL’s Clipfish, Telecom Italia-owned Yalp!, Diagonal View and Preview Networks’ Filmtrailer, will be incorporated into Bebo’s Open Media platform.

RTL’s Clipfish and Telecom Italia-owned Yalp! will allow users access to premium content in their local language, while AlloCiné, the European portal dedicated to cinema and TV series, will launch four new channels on Bebo.

Bebo has also created a ‘Share on Bebo’ button for publisher sites to increase viral opportunities for media owners and publishers.

Nicole Vanderbilt, VP international at Bebo, said, “The proven success of our platform in the UK and Ireland positions us well to expand into these dynamic continental Europe markets. The social networking audience is growing rapidly and our new sites will allow local users to connect with other users, entertainment and brands, both globally and locally.”

Recommended

US online TV in UK launch talks

Marketing Week

US online TV platform Hulu is in talks with broadcasters for a UK launch, according to reports. A report on paidContent UK said the joint venture between NBC Universal and News Corp is in talks with all possible partners. Peter Smith, NBC Universal president, said the plan was “local partners with local content – put […]

Nancy Cruickshank to join Telegraph Media Group

Marketing Week

The Telegraph Media Group (TMG) has appointed Nancy Cruickshank, former head of Hearst Digital, as executive director of digital development. Cruickshank joins from VideoJug, the ‘how to’ video site, where she served as global CEO. She will be responsible for overseeing and increasing TMG’s digital revenues and report into editor-in-chief William Lewis. Cruickshank moved from […]

Vanneck heads Customer Direct at News International

Marketing Week

News International has appointed marketer Katie Vanneck to head its new Customer Direct department. Customer Direct has been created to build direct relationships with News International’s brands, such as The Sun, News of The World, The Times and Sunday Times. Vanneck now becomes managing director of Customer Direct and will also join the executive team […]