Debenhams to boost designer ranges amid falling sales

Debenhams plans to increase the amount of own bought stock it sells such as Designers at Debenhams ranges, the department store chain reports this morning.

Debenhams plans to increase the amount of “own bought” stock it sells such as “Designers at Debenhams” ranges, the department store chain reports this morning.

The company says it’s Designer ranges, which include collections by Julien MacDonald and Betty Jackson, are growing against a general trend of falling sales.

The chain, which recently bought the stock and temporary brand licence for Principles from administrators, reported its sales dipped by 3.6% in the six months to the end of February, compared to the same period last year.

It adds it is continuing to take market share from the likes of Next and Marks & Spencer in a first half trading update released this morning (March 17).

However, its shares fell this morning as the City reacted to reports the retailer’s largest shareholders failed to persuade banks to write off hundreds of millions of pounds of its debt against fresh shareholder cash.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here