Apple rolls outs beta of iPhone 3.0

Apple has rolled out a beta of its iPhone 3.0 operating system to enable a range of new features including the ability to add transactions to apps.

Developers will now be able to offer subscriptions and the ability to sell extra content from within an app.

Apple is looking to boost its functionality as the number of apps continues to grow from its current base of 25,000.

The third software upgrade features around 100 new benefits for app developers, such as more integration of apps with accessories such as Bluetooth, Google Mobile Maps and extra push message notifications.

Other benefits include MMS messaging, improved syncing and a new Voice Memo app.

Philip Schiller, Apple’s SVP of worldwide product marketing, said the changes would keep the iPhone years ahead of its rivals.

“The new iPhone OS 3.0 is a major software release packed with incredible new features and innovations for iPhone customers and developers alike,” he added.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here