Bauer Media cookery mag Eat In prepares for launch

NEWS4-BauerLogoBauer Publishing is gearing up to launch a mass market paid-for monthly cookery magazine at the end of the month, with the a title Eat In, Marketing Week has learned.

Bauer hopes the title, which has an initial print-run of 120,000, will tap into the growing numbers who are having dinner parties at home, and the longer running gastro trend made popular by celebrity chefs such as Jamie Oliver.

The new monthly, scheduled to appear on March 31, is being launched out of the H Bauer Publishing stable, which includes women’s titles such as Take a Break and Bella, alongside TV and puzzle titles.

The 84-page full-colour magazine will have a coverprice of £2.50. It is understood an ad campaign, created in-house, will run in H Bauer’s existing titles, overseen by director Julia Toni, who was not available for comment.

Some sector experts question whether magazines focusing on food have peaked after recent Audit Bureau of Circulations figures showed BBC titles Good Food and Olive both dropping circulation compared to last year. Good Food fell 1.7% to 365,978 copies and Olive slipped 1.4% to 90,236 readers.

However, circulation of the BBC’s Easy Cook title rose by 20.4% to 88,692 readers in the same period, suggesting that a mass market cookery title with the right positioning could succeed.

“Cooking from scratch is on the rise so this title could be well placed, but it needs a proper marketing campaign to back it up,” says Liam Mullins, head of press at media agency the7stars.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here