BrandAmp, the Group M and Universal Music Group joint venture set up to develop music and brand partnerships, has parted company with chief executive Giulio Brunini.
The BrandAmp team, which now numbers seven, will report to Group M chief executive Nick Theakstone.
Brunini was previously marketing director for Yahoo! Italy and is also a former Saatchi & Saatchi employee. He took up the BrandAmp role in April 2007.
The non-exclusive joint venture between WPP-owned Group M and Universal Music was first announced
in September 2006. It is designed to help client and agency marketing teams have direct access to Universal Music’s expertise and resources.
Successful projects include matching up Marks & Spencer and Take That for a campaign to promote the retailer’s Autograph Autumn clothing range (pictured).
It also sourced tracks by Bedouin Soundclash and Switches for Rimmel advertisements starring Kate Moss.
At the time of launch Sir Martin Sorrell said: “In a world of media fragmentation, music remains a powerful medium. We will see an increasing desire for brands to partner with bands.”
Groups on the Universal Music roster include Girls Aloud and Black Eyed Peas.