Bus operator brings Aegis on board for 1m brief

Aegis Media has been appointed to handle the media strategy, planning and buying of easyBus.co.uk.

The brief, estimated to be worth in the region of 1m, includes press and digital activity. Aegis will work across all media and EU markets and will help the company raise awareness of its low-cost airport transfer service.

EasyBus recruited former Monarch marketer Jonathan Crick as chief executive last November. He replaced Vasant Mistry.

It appointed Derek Wilson as head of marketing in August. Wilson, who previously held senior marketing positions at uSwitch.com and Cahoot internet bank, joined from Sky/Picnic where he was senior customer acquisitions manager.

EasyBus was launched by Sir Stelios Haji-Ioannou’s easyGroup in 2004 and operates fast airport transfers between central London and Stansted, Gatwick and Luton airports. Tickets are operated on a yield management system and are cheaper the earlier they are booked.

Crick says: “Aegis Media impressed us with its media expertise and innovative ideas for growing our business.”

Aegis is set to post full-year results tomorrow (Thursday).

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