Chewits sponsor kids’ sport holidays

Confectionery brand Chewits has inked a deal with Premier Sports to sponsor its Sport Holiday Courses.

The deal, which sees the holiday’s branded the ‘Chewits Premier Sport Holiday Courses’, was brokered for the brand by sport marketing agency Havas Sports and Entertainment, who will manage the partnership.

Chewits is funding 6,000 places for children nationwide to join the holidays free in return for its brand and marketing materials reaching 125,000 children taking part this year that emphasise the Chewits brand message of “fun and trust.”

The chewy sweet’s Italian manufacturer, Leaf, appointed brand consultancy Tayburn in December to overhaul the logo, packaging and website to re-engage its pre-teen target market, following falling sales in the face of new competition.

The first relaunched pack is due out next month, resurrecting the 1990s ice-cream flavour as a limited edition, in response to a recent blogging and social networking campaign.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here