Gravity wins Racing UK CRM strategy business

Racing UK, the horse racing TV broadcaster, has appointed Gravity to develop and implement its CRM strategy.

Gravity won the business after a pitch against 141, which handles consumer acquisition for Racing UK.

The broadcaster wishes to focus on maximising the potential of its consumer database and Gravity will work on improving prospect conversion, reducing churn and driving re-engagement.

It appointed former Aston Villa chief Richard Fitzgerald as chief executive in August last year. He took over from executive chairman Simon Bazalgette and is a former chief operating officer of spots entertainment and media company IMPRacing UK was launched in 2004 and is owned by a partnership of racecourses. The broadcaster focuses on quality racing from the UK and select international racing tournaments. According to BARB, Racing UK has a residential average 400,000 viewers per month. It is also available in more than 2,100 pubs and clubs.

Gravity was launched in September 2007 by Stephen Firth and Andrew Roberts who were both previously at direct marketing agency Chemistry. The agency’s clients include Scottish & Newcastle, Ferrosan and The Student Support Centres.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here