ITV escapes Ofcom penalty after football gaffe

Ofcom received 201 complaints from angry viewers after the ITV1 coverage of the FA Cup fourth round replay between Everton and Liverpool last month was interrupted by advertising at a crucial moment.

However, the television regulator has cleared ITV of breach of broadcasting rules on scheduling and considers the matter resolved.

The unscheduled advertising break showing a Tic Tac campaign happened 18 seconds before Everton scored the winning goal of the match. Viewers in the Southern regions did not see the live goal being scored.

ITV Broadcasting agreed that ITV1 had not complied with the scheduling regulation and added that the incident had been due to “an operational human error.” Following the incident ITV reviewed its operating procedures relating to the use of contingency schedules and staff levels during complex live programming and introduced new measures.

Ofcom said that it understood that the unscheduled break on this occasion was “particularly disruptive and frustrating to viewers” but acknowledged the broadcaster’s swift action in indentifying the cause of the error and the remedies it had introduced.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here