Kevin Spacey stars in American Airlines ad

American Airlines is using Kevin Spacey to spearhead its first TV campaign for two years.

Created by McCann Erickson London, the ad shows Spacey on the hunt for ‘the best seat’ – a hunt which takes him to theatres, libraries and a New York Basketball game.

Finally, he ends up comfortable and content on an American Airlines Business Class seat.

There is also a 20-second spot focusing on the benefits of the lie-flat beds in Business Class and the ease of check-in.

Executive creative director, Brian Fraser, said the campaign was designed to “acknowledge the high expectations of the discerning traveller”.

“There is no-one who better exemplifies this testy, urbane traveller than Kevin Spacey,” he explained.

Furthermore, Spacey exemplifies the transatlantic lifestyle – hopping between the US and London, where he is artistic director at The Old Vic.

The £2m campaign will run from March 24 to June 21.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here