Adidas rolls out latest phase of House Party advert

Adidas Originals has kicked off the latest digital phase of its House Party brand campaign, which features celebrities such as Run DMC, David Beckham and Missy Elliot.

The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign.

Media agency Carat worked with interactive video provider Coull to create a version of the Adidas House Party film which enables users to click at various points of the film to view extra footage.

The content is being distributed virally via viral seeding agency GoViral and video ad network VideoEgg.

Xbox Live is also hosting a dedicated Adidas Originals section of its portal where gamers can browse and download relevant content.

As part of the push, Adidas has also kicked off a takeover of urban youth magazine RWD featuring video and picture galleries.

Adidas Originals first launched the integrated House Party campaign in January as part of its 60th anniversary celebrations.

The campaign, developed by its global creative agency Sid Lee, is the latest piece of its ongoing Celebrate Originality campaign and incorporates TV and print, as well as online.

The moves follow the February relaunch of the global Adidas Originals website. The site focuses on providing fans with regularly updated rich media content from brand ambassadors.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here